High
Desired level of control
Low
The Sovereign
Protects its narrative in-house. Invests in owned media. Refuses comparison.
Risk: growing invisibility.
The Architect
Builds its presence within AI agents. Structured data, schema.org, dual readership. The most
comprehensive stance.
The Ghost
Has not decided. The algorithm decides instead. 42% of houses are here (pilot purgatory).
The Diplomat
Accepts shared presence. Negotiates its visibility within external agents. Connects its data.
Low
Data maturity
High
How to use this matrix
1
Position your house
Honestly assess your data maturity (structured data, schema.org, APIs) and your level of control over
brand narrative in AI channels.
2
Identify your trajectory
Each stance has its own logic. The Ghost must choose. The Sovereign risks erosion. The Diplomat and the
Architect prepare the Antechamber.
3
Activate the workstreams
Prioritize: structured data, dual readership (human + machine), AI visibility audit, narrative governance
in conversational agents.