Luxury finally meets a technology worthy of it.
Properly supervised, an agent is faster, makes fewer mistakes and holds the scale: it gives your teams back the time for creation, rare advice and the relationship. I help Luxury and premium executives decide what they entrust to agents, and I install it with them until their teams steer them. Five years inside the Maisons, twelve advising them, six running my own agency.
An agent doesn't answer, it accomplishes. In a House, here is what it can take on, under your rules, without touching what makes your name.
What makes the House's name, the gesture, the eye, the relationship, is not delegated. The rest is decided, task by task.
The Agentic Delegation Plan.
Deciding what your House entrusts to AI agents, task by task, with a proprietary matrix and guardrails, then setting it up and training the people who will steer it. Three formats: executive version, two days with you and your team then thirty days of follow-up, €6,000 to €9,000 excl. VAT; team version, one day, €3,500 excl. VAT; House version, on scoping, across the seven fields. Then a monthly follow-up, if you wish.
See the offer →Is your question rather what AI agents say about your House? The Agentic Footprint Audit measures it across five AIs, €2,900 excl. VAT. See the audit →
Over time: Shift Happens training, the monthly retainer and 1:1 executive coaching. See all five offers →
What proves it.
Three footprint audits delivered to Houses
Five AIs queried, one hundred questions, five hundred scored responses. For a French ready-to-wear brand: a brand narrative preserved at 22 out of 100, a mass-market brand suggested in its place one time in three.
A reference delegation plan, 33 tasks decided
A fictional high-jewellery House, seven fields, one sheet per task, the implementation order: the deliverable you receive, before you order it.
A public laboratory, every Thursday since February 2026
21 editions, one Deep Dive, a study, a glossary, and a connector that lets ChatGPT or Claude read the whole corpus. The same eye, one week ahead.
Five years inside the Maisons, twelve years advising them from agencies, six of them running my own.
E-commerce, CRM, clienteling, retail: I've supported every technological shift in the sector, House-side and agency-side, from Saint Laurent to Hennessy. The agentic shift is the next one, and that's where I work with you: to lead it rather than endure it.
Read the manifesto →Thirty minutes, your House, precise questions.
You leave with a first reading, I leave with a conviction — that I can be useful to you, or not.
Get in touch →