Studies, benchmarks
and proprietary analyses.
In-depth work on what AI agents change for luxury houses.
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The client, the brand, and the agent : a new love triangle in luxury?
How AI agents are redrawing the relationship between houses and their clients.
An AI agent has slipped into the relationship between the house and its client. It recommends, compares, reformulates desire. Based on a proprietary audit of 680 responses generated by 4 AI agents on 10 luxury houses. Original concepts: the Antechamber, BtoA2C, productive friction, double reader, agentic visibility. Four-quadrant decision framework.
680Responses analysed4AI agents queried10Luxury houses83Document pages -
Glossary — Agentic AI × luxury
The key concepts of agentic AI applied to luxury houses.
Double reader, Antechamber, BtoA2C, productive friction, agentic visibility, Soulful Tech, Pact of Legibility, Execution Capital: defined with precision, with operational implications for houses. A living resource, enriched edition after edition of the newsletter and delivered audits.
38Terms defined12Proprietary concepts
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