Studies, benchmarks
and proprietary analyses.
In-depth work on what AI agents change for luxury houses.
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Eight agentic assistants: which one will be your next chief of staff?
The right assistant is the one whose access your company controls: choose the type of account before you choose the product.
The eight agentic assistants read one by one, for a Luxury brand: what each one does for your teams, what it sees of your data, who controls it in your company, and why the relationship with your VICs stays in your clienteling tools. A diagnostic tool, at the end of the guide, tells you which one fits your situation.
8Assistants compared11Questions to choose6Exercises to try yourself -
The client, the brand, and the agent : a new love triangle in luxury?
How AI agents are redrawing the relationship between houses and their clients.
An AI agent has slipped into the relationship between the house and its client. It recommends, compares, reformulates desire. Based on a proprietary audit of 680 responses generated by 4 AI agents on 10 luxury houses. Original concepts: the Antechamber, BtoA2C, productive friction, double reader, agentic visibility. Four-quadrant decision framework.
680Responses analysed4AI agents queried10Luxury houses83Document pages -
The women and men of agentic Luxury
What the job postings of eleven Luxury groups say about the roles that agents are creating.
16,867 job postings read on the career sites of eleven groups: 51 roles tied to agents, and not one posting that makes anyone responsible for judging the work of agents in service. For your brand, the question remains open: who, in your teams, will carry that responsibility?
16,867Job postings read11Luxury groups51Agentic roles -
Glossary — Agentic AI × luxury
The key concepts of agentic AI applied to luxury houses.
Double reader, Antechamber, BtoA2C, productive friction, agentic visibility, Soulful Tech, Pact of Legibility, Execution Capital: defined with precision, with operational implications for houses. A living resource, enriched edition after edition of the newsletter and delivered audits.
38Terms defined12Proprietary concepts