Legal notices

Publisher

LUXE AETERNAI — Simplified joint-stock company with a sole shareholder (SASU)

Share capital: €1,000

Registered office: 70 place du Docteur F. Lobligeois, 75017 Paris, France

Paris Trade and Companies Register (RCS): 103 862 876 · File number: 2026B20317

SIREN: 103 862 876 · SIRET (head office): 103 862 876 00011 · NAF code: 7022Z — Business and other management consultancy activities

Intra-community VAT number: FR02103862876

European Unique Identifier (EUID): FR7501.103862876

Incorporated on 17 April 2026 at the Registry of the Paris Commercial Court

President and publication director: Mickaël Tsakiris

Editor contact: [email protected] · +33 6 12 15 37 76

Hosting

This site is hosted by Cloudflare, Inc.

101 Townsend Street, San Francisco, CA 94107, United States

www.cloudflare.com

Intellectual property

All content on this site (text, images, graphics, logos, trademarks, analyses, methodologies) is the exclusive property of LUXE ÆTERNAI or its authors, and is protected by French and international intellectual property laws.

Any reproduction, representation, modification, publication or adaptation of all or part of the site's content, by any means or process, is prohibited without the prior written consent of LUXE ÆTERNAI.

Personal data and cookies

This site uses two analytics tools:

Umami — Privacy-friendly analytics, cookie-free, GDPR-compliant by design. No personal data collected.

Microsoft Clarity — Behavioural analysis tool activated only after explicit user consent. Data is anonymised.

No personal data is sold to third parties. Users may delete their local data at any time by clearing their browser's local storage.

In accordance with the General Data Protection Regulation (GDPR), you have the right to access, rectify, delete and port your data. To exercise these rights: [email protected]

Iconography

The ambient photography used on this site is sourced from Unsplash. Four visuals are acquired through the Unsplash+ subscription (extended licence, see Unsplash+ License); one visual is used under the standard Unsplash License.

Individual credits:

  • Home — Nick Fancher for Unsplash+ · published 22 May 2025 · Canon EOS R5
  • Services — Hartono Creative Studio for Unsplash+ · published 18 February 2026
  • Newsletter — Laura Adai for Unsplash+ · Manarola, SP, Italy · published 27 September 2023
  • Insights — Martino Pietropoli · Fondazione Prada, Milan (OMA / Rem Koolhaas) · published 29 May 2017 · iPhone 6 · Standard Unsplash License
  • Contact — Andrej Lišakov for Unsplash+ · published 18 January 2024 · FUJIFILM X100V

The portrait of Mickaël Tsakiris and brand visuals (logo, monogram, proprietary iconography) are the exclusive property of LUXE AETERNAI.

Liability

LUXE ÆTERNAI endeavours to provide information that is as accurate as possible. However, it cannot be held liable for any omissions, inaccuracies or shortcomings in updates, whether caused by itself or by third parties.

Hyperlinks on this site to other internet resources do not engage the liability of LUXE ÆTERNAI.

AI Diagnostic — Data Processing

Data collected

The "AI Diagnostic" tool available on this site collects the following:

  • Answers to 9 multiple-choice questions (options A/B/C/D) — no personally identifiable data.
  • Free-text inputs on internal AI usage, tools used, and adoption barriers — optional fields.
  • Declared professional role (CMO, CDO, CEO, Brand Director, Other) — not nominative.
  • Email address — optional, collected only on explicit opt-in, for delivery of the personalised summary.

No cookies are set by this tool. No data is stored in any persistent database.

Purpose of processing

  • Generate a personalised AI maturity summary, displayed on screen at the end of the questionnaire.
  • Send that summary by email to respondents who have provided their address (opt-in).
  • Notify the site owner ([email protected]) of aggregated, anonymised results for editorial monitoring and tool improvement purposes.

Legal basis (GDPR)

Processing rests on two distinct legal bases under Regulation (EU) 2016/679 (GDPR), Article 6:

  • Legitimate interest (Art. 6(1)(f)) for respondents who have not provided an email address: processing is strictly limited to generating the on-screen summary. No profiling, no nominative storage.
  • Consent (Art. 6(1)(a)) for respondents who have provided their email address: opt-in is explicit, materialised by an unchecked checkbox. Consent may be freely withdrawn at any time.

Sub-processors

  • Anthropic, PBC (340 Pine Street, Suite 323, San Francisco, CA 94104, USA) — Processes questionnaire responses via the Claude API to generate the summary. Transfer outside the EU is covered by Standard Contractual Clauses (SCCs) adopted by the European Commission. Anthropic does not retain data submitted via the API beyond real-time processing (see Anthropic's privacy policy).
  • Resend, Inc. (548 Market St, PMB 72271, San Francisco, CA 94104, USA) — Email infrastructure used for the internal notification sent to [email protected]. Does not process respondent data for its own purposes.
  • Cloudflare, Inc. (101 Townsend Street, San Francisco, CA 94107, USA) — Site and Worker hosting. The Cloudflare KV used by this tool is limited to technical rate limiting (request count per IP) and stores no personal data from questionnaire responses.

Retention period

  • Responses without email: processed in real time, not retained.
  • Email address (opt-in): retained only for the time required to send the summary, then removed from the processing pipeline.
  • Internal notification ([email protected]): aggregated scores and verbatims received by email are retained in accordance with internal professional email management practices. No statutory retention period applies to this type of processing. Data may be deleted upon request.

Rights of data subjects

Under the GDPR and applicable French data protection law (Loi Informatique et Libertés, as amended), you have the following rights:

  • Right of access (Art. 15 GDPR)
  • Right to rectification (Art. 16 GDPR)
  • Right to erasure (Art. 17 GDPR)
  • Right to restriction of processing (Art. 18 GDPR)
  • Right to object (Art. 21 GDPR) — applicable to processing based on legitimate interest
  • Right to withdraw consent at any time, without retroactive effect
  • Right to lodge a complaint with the CNIL (French data protection authority)

To exercise these rights: [email protected]

Governing law

These legal notices are governed by French law. In the event of a dispute, the courts of Paris shall have sole jurisdiction.

Last updated: April 2026