Agentic AI is transforming Luxury across 7 fields. I offer 5 dedicated formats of support.

Agentic AI enters the House through every one of these functions — some already transformed, others tipping over right now. Hover over a field: here, concretely, is what the agents do there, and what it changes for you.

LUXE ÆTERNAI is Mickaël Tsakiris's independent advisory in agentic AI for Luxury Houses. Five formats — the Agentic Delegation Plan, the Agentic Footprint Audit, Shift Happens training, monthly advisory and executive coaching — cover the seven fields where agents are transforming Luxury, from diagnosis to execution, with a single senior contact.

From desire to transaction.

  • Delegated discoveryYour client asks an AI for advice, and it steers them toward a house — yours, or another, depending on what it has retained about you.
  • Augmented clientelingBefore the appointment, the advisor receives the client's history and wishes, summarized and ready to use.
  • Augmented sales associateThe agent suggests the right piece, the right message, the right moment; the advisor keeps the lead.
  • Clients to re-engageThe AI spots who is ready to buy again — and which creation to offer them.
  • Try-on & diagnosticsDiagnostics, virtual try-on and personalized recommendation in seconds.
  • Purchase within the conversationThe transaction closes directly inside the exchange with the AI assistant.

Who controls what the agents say about you.

  • What the AIs say about youWe continuously measure how AI assistants describe your brand — and we correct the narrative.
  • Content in your voiceThe AI writes product copy and translations to the House's exact codes; you review.
  • Your data, walled offEach House keeps its data isolated; the agents access only what you authorize.
  • Verified authenticityThe AI tells the real from the fake on details invisible to the naked eye.
  • Anti-counterfeitingIllicit listings are spotted and taken down continuously.
  • The product passportAn object's provenance and history, legible to humans and agents alike.

Being found — and well told — by the AI engines.

  • Your share of voice in AIHow often, and how, your brand is cited against your competitors.
  • Why you're cited (or not)We connect what the AIs read about you to what they then say about you.
  • What's missing from your storyThe topics the AIs expect — and that you don't yet address.
  • Your citability rankingWhere you stand within your sector, buyer question after buyer question.
  • Content built to be citedWe produce what the AI engines retain and reuse.
  • Present inside the engineYour offer visible directly within the assistant, at the moment of choice.

The job, equipped by the agent.

  • The internal assistantIt answers HR, legal and finance questions — on your own data.
  • The sales associate's copilotIn store, the client profile and the next best action, ready on screen.
  • Customer service that executesReturns, exchanges and order tracking handled end to end.
  • Application screeningThe agent runs the shortlist continuously, in every language.
  • Talent mobilityWho can take on which project, spotted in days rather than months.
  • Tailored trainingJob-specific scenarios to build skills fast.

The atelier, steered by data.

  • Owned waiting listsDemand for short runs anticipated, scarcity steered rather than endured.
  • Forecasting demandAnticipate sales of rare pieces to avoid overstock.
  • Smart replenishmentThe right product, in the right boutique, at the right time.
  • Reuse and second lifeDormant stock redirected to curated resale, never discounted.
  • Quality at inspectionComputer vision spots micro-defects at the end of the line.
  • End-to-end traceabilityTrack the origin and journey of every piece.

The heart of the House — augmented, never replaced.

  • Reading trends earlyFashion signals detected up to two years ahead.
  • Exploring your archivesFresh variations on a signature silhouette, for the designer to arbitrate.
  • Testing before the gestureThousands of embroidery or pattern variations, before the artisan's hand.
  • Assisted scent creationAccord directions proposed to the perfumer, who decides.
  • The virtual prototypeFewer physical samples, more iterations, faster.
  • Passing on the savoir-faireCapturing the atelier's gesture to transmit it (still emerging).

Recruit, train, retain — already equipped.

  • Continuous sourcingThe agent searches and pre-qualifies candidates; the recruiter decides.
  • First interviews run by AIFor high-volume hiring, around the clock and in several languages.
  • A smoother candidate journeyFrom application to interview, with no friction and no dead time.
  • Mapping skillsWho knows how to do what — and who can grow where.
  • Training that never stopsShort, targeted paths, woven into the work.
  • A living employer brandA career experience that makes people want to join — and to stay.

Agents take on workflows, not whole jobs.

Five formats to support you.

01
Dedicated landing · lead product

Agentic Delegation Plan

"What do you entrust to agents, what do you keep? The answer, task by task."

Your teams already use AI, without a shared framework. Properly supervised, agents are faster, make fewer mistakes and hold a scale no team can cover alone — you still have to decide which ones, and on what. I determine what you can entrust to agents and what must stay with you, with a tooled method and a proprietary matrix: an inventory of your workflows with your teams, a task-by-task decision — no AI, supervised AI, autonomous AI —, legal and data-security safeguards. You leave with a concrete deliverable: the map of the seven fields, one sheet per task, the implementation order. Not a statement of intent.

Discover →
Agentic Delegation Plan
Client case · Reference deliverable — French jewellery house Thirty-three tasks, settled one by one.
The challenge

Knowing what to entrust to agents without eroding what makes the House — field by field, task by task.

The method

An inventory of workflows with the teams, then a decision on the matrix: no AI, supervised AI, autonomous AI.

The outcome

Seven fields, thirty-three tasks settled, one sheet per task and the implementation order: 29 supervised, 4 autonomous.

02
Dedicated landing

Agentic Footprint Audit

"I measure what your agents will act on."

I start with a study of your brand, your public discourse and your craft — from which I build questions tailored to your House, never generic prompts. Then I test 5 AIs (ChatGPT, Claude, Gemini, Perplexity, Mistral) in French and US English: 500 responses scored on 6 weighted criteria. Within 1 to 2 weeks you receive what an agent will act on when it advises, books or buys for your clients — my reading of the gap, and a prioritized, operational action plan. Not a visibility scan: preparation for a world where the agent acts in your place.

DataPublic sources only · no access to your IT systems · prompts contain no confidential data · NDA as standard · deliverable assigned in full ownership

Discover →
Agentic Footprint Audit
Client case · French ready-to-wear & Luxury accessories brand Cited everywhere, told by no one.
The challenge

Knowing what AI agents tell a client discovering the brand — not what the brand publishes.

The method

Every step of the journey replayed, from the first recommendation to the comparison, in French and in English.

The outcome

Brand narrative preserved at 22/100, with a mass-market brand offered in its place once in three. A prioritized action plan to fix it.

03
Mission · 1-3 days

Shift Happens

"Education that starts with the hands, not the slides."

I don't believe in theoretical AI education. The tech moves too fast for fixed programmes. The only way to grasp it: test, break, iterate. Sessions start from your tools, your stack, your use cases. Each session produces an actionable deliverable — not a forty-slide deck.

Discuss →
Shift Happens — Education
04
Recurring · 6-12 months

Monthly Retainer

"I filter the noise to keep only the signal. I stay past the slides."

A strategic presence between your Exec Board meetings. Monthly intelligence calibrated to your house, bespoke analyses of competitor moves, steering committees, agentic KPI tracking, arbitration. Strategy isn't what creates value — execution is. A single point of contact, involved over time.

Discuss →
Monthly Retainer
05
Dedicated landing

Executive coaching 1:1

"One hour every two weeks. The real arbitration, one-on-one, over time."

The luxury decision-maker is often alone facing AI arbitration that didn't exist eighteen months ago. This coaching isn't education — it's a confidential, demanding thought partnership. You arrive with your questions. I come with answers — and we challenge them together.

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Executive coaching 1:1
Client case · An executive stepping into a new role From intimidated user to equipped decision-maker, in two sessions.
The challenge

Moving from the occasional chat to a strategic use of AI, on their own files.

The method

Two one-on-one sessions, no slides and no theory — we work on their real cases.

The outcome

A task the AI saw as sixteen days of work, wrapped up in thirty minutes once the right question was asked.

Reliable, fast, adaptable, experienced: I'm your single point of contact. And that changes everything.

You speak to the person who does the workNo director who sells then vanishes, no junior who delivers. The same senior profile, from the first conversation to the final deliverable.
Calibrated, bespokeEvery mission is cut to your reality — your tools, your maturity, your stakes. Never an agency template, never a padded scope.
AgileShort loops, course corrections along the way. I don't lock the mission into a frozen twelve-week brief.
ResponsiveA question, an answer the same day. Decision and execution in the same head: an audit delivered in 1 to 2 weeks.
Remote or embeddedThe closeness of a team member, without the inertia or the cost of a consultancy — and I point you to the right expert beyond my field.
Data, sovereignty & compliance — across the whole range
  • EU AI Act compliance "by design"
  • Data on-premise or in an EU sovereign cloud
  • No model training on your data
  • Per-client isolation · NDA as standard
  • Deliverable assigned in full ownership

Depending on where you stand.

You don't yet know where you stand
You know, but not what to delegate
You've started, you want to accelerate
You're alone facing the arbitration
Your teams need to level up

Thirty minutes are enough to decide.